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Comment: California Department of Health Services, "Undo the Deception"
California Department of Health Services commercial Undo the Deception
Gender, Male
This anti-smoking commercial is intended to dispel some of the images tobacco companies propagate. The commercial starts with a talking camel, then in mid-sentence, a cowboy pops out of the camel's hump. The cowboy then pulls off his face and clothes, and looks like a black rapper type. The rapper ...more
From: guest (InKpott) , 211 months, post #1
Whoever did this commercial deserves a " Cleo" award . It's completely affective .( My tax- man just died of lung cancer. His last months of living were wheel-chair bound . . . )

From: guest (Jason) , 211 months, post #2
Is the camel at the beginning of the commercial a very obvious reference to Joe Camel?

From: guest (InKpott) , 211 months, post #3
Yep ; that's him . He's one of the oldest smoking- ad characters in the history of advertising( nearly 90yrs.) . . .

From: guest (me) , 185 months, post #4
Looks like the old link was removed by youtube.

I found it at http://www.youtube.com/watch?v=JGWy7mp60A4

From: dis_guise , 185 months, post #5
Well, the camel on the pack of Camels was drawn using a circus camel called Old Joe as a model -- and it's still there on the original-style packs. The camel in the ad is in the same pose. Joe Camel, the cartoon camel with the glans-like head, shared the name, sort of, but not much else. The transformations/unmaskings aren't clear and seamless enough to excite the die-hard transformation fan -- particularly not the gender ones -- but it's a striking ad.

From: DaveS , 185 months, post #6
I've edited the entry to link to the new YouTube link above... hopefully that commercial will remain up.

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